Founder has been accused of selling out but multinationals and small operators can both prosper as shifting tastes increase global demand for high-quality hops
Camden Town Brewery, Goose Island, Lagunitas IPA, Meantime and Blue Moon have two things in common – not only are they widely perceived as “craft beers”, they are also owned by sprawling multinationals.
This week’s announcement by Camden Town that it has succumbed to a takeover by AB InBev, the world’s largest brewer, brought home this gap between branding and reality.
Camden Town Brewery taken off BrewDog craft beer menu – video https://t.co/S4nsWM5rk9
Continue reading...from Mergers and acquisitions | The Guardian http://ift.tt/1JtY6fz
No comments:
Post a Comment