Unilever is on an acquisition spree of companies such as Honest, which has a loyal customer base of younger consumers drawn to its ‘natural’ products
Unilever is attempting to buy Hollywood actor Jessica Alba’s household goods company Honest for more than $1bn (£760m), according to reports.
The London-listed Unilever, which owns Dove soap, Lynx body sprays and Ben & Jerry’s ice cream, is on an acquisition spree buying up new and innovative companies that appeal to younger people to help maintain its stronghold on the global consumer goods market.
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