Fierce resistance and ‘no appetite for any offer’ warning forced key investors Warren Buffett and Jorge Lemann into retreat, insiders say
Unilever forced Kraft Heinz to abandon its £115bn bid for the company after the Anglo-Dutch maker of Marmite and Flora said it would use every tool at its disposal to fend off a deal.
The US consumer goods firm behind Philadelphia and WeightWatchers withdrew its offer “amicably” on Sunday evening, just 48 hours after admitting interest in its much larger rival.
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