Merged behemoth will have 60% market share, and regulator has to look past its spreadsheets
How are the share prices of Tesco and little ol’ Morrisons doing as a bigger and fiercer supermarket creation – the two-headed Sainsbury’s/Asda beast – comes into view? Are they collapsing as investors prepare for keener price competition? Are executives also trembling in fear of their bonuses as Sainsbury’s boss Mike Coupe vows to unleash 10% price cuts?
Hardly. While Sainsbury’s market value has improved by 16% since Monday morning, investors in Tesco and Morrisons have not recoiled in horror. Share prices in both firms have barely budged.
1) Tesco
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