Caffeinated beverages are big business with the global coffee shops market worth £127bn
The world is increasingly hooked on caffeine. Globally the coffee shop trade alone is now worth $165bn (£127bn), which reflects the march of coffee culture.
“Over the last 20 years coffee has changed from a commodity into a lifestyle product as first of all consumers in western markets woke up to its appeal thanks to branded chains like Starbucks and Costa,” said Jeffrey Young, the chief executive of coffee analysts Allegra Group. “As they’ve opened stores overseas that coffee culture has subsequently moved to Asia and other developing markets, which explains the huge overall sales potential.”
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