Acquisition of Dutch brand highlights scramble to tap into meat substitutes market
Unilever is buying the meat-substitute company The Vegetarian Butcher as it looks to cash in on the growing number of consumers turning their backs on meat.
Founded by the former cattle farmer Jaap Korteweg, the Dutch brand’s quirky products – which include “nochicken” nuggets and “chickburgers”, apparently with the same “taste and structure” as patties made out of chicken – have earned it a cult following among vegetarians and vegans.
Related: Vegan taste test: Grace Dent rates the supermarkets’ Christmas dishes
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