Friday, November 1, 2019

Google snaps up Fitbit for $2.1bn

Takeover allows web giant to take on Apple in fast-growing smartwatch and wearables business

Google has snapped up the Fitbit fitness tracker business in a $2.1bn (£1.6bn) deal that will enable the search giant to go toe-to-toe with Apple in the fast-growing smartwatch and wearables business.

Google is paying cash for the San Francisco-based Fitbit, which was set up in 2007.

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from Mergers and acquisitions | The Guardian https://ift.tt/2qbrVnp

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