Wednesday, February 22, 2017

Humbled Unilever aims to show shareholders it values their loyalty

With the mood of complacency shattered by the Kraft Heinz bid, the company must take action to protect its independence

There’s nothing like a bid – or, in Unilever’s case, a non-bid that goes away within 48 hours – to shatter a mood of comfortable complacency in a boardroom. The chief executive, Paul Polman, after his unpleasant encounter with Kraft Heinz, appears to have drawn two correct conclusions. First, it was embarrassing that a company of Unilever’s size and standing could even be viewed as prey by Kraft’s cast of job-slashing billionaires. Second, the best way to improve matters is for Unilever to get its share price higher.

Wednesday’s statement – “the events of the last week have highlighted the need to capture more quickly the value we see in Unilever” – was woolly but significant. Unilever is conceding, in effect, that it cannot take its shareholders’ loyalty for granted. Polman was probably told as much by a few powerful fund managers who do not share his love of long-term perspectives.

Related: Unilever takes steps to fend off renewed bid from Kraft Heinz

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from Mergers and acquisitions | The Guardian http://ift.tt/2l0B21X

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