Michael Kors’ acquisition of the Italian fashion house will modernise the brand and drive sales
That a brand like Versace, with a DNA so entrenched in the exclusive and luxurious Italian aesthetic, has aligned itself with Michael Kors, a label known for its accessibility, has surprised many who were expecting it to announce an imminent IPO. But if 40 years of Versace has taught us anything, it’s not to underestimate the brand or Donatella, the woman who has steered it since her brother Gianni’s death in 1997.
Related: Michael Kors buys Versace in $2.1bn deal
Continue reading...from Mergers and acquisitions | The Guardian https://ift.tt/2QRWzem
No comments:
Post a Comment